Wednesday, December 16, 2009

R.I.P. Romance

Ambiguity, a word defined as encompassing an equivocal, uncertain idea about something. The word in itself represents vagueness; no clear truth can be pin-pointed to define a specific object or ideal. Aside from everyday life, its occurrence in literature and film is extremely common in that the reader has the ability to determine the overall meaning of a given motif, event, or character. In many cases, authors and directors construct their works in a way that the most solid definition of an object may not represent what it is accustomed to. This helps to increase dramatic effect and symbolism, but also it can create a whole new set of questions. A common motif within novels and film is romance; naturally convoluted, romance takes on several shapes and sizes as it fits the mold in a plethora of literature and films. One could say love is one of few languages that are universal no matter one’s coordinates on the globe. Moreover, an individual’s conception of love has transformed as the years have gone by in that love has existed in every moment, but the nature and actions which define it are ambiguous. In relation to romance, a lost generation of sorts is portrayed in generational novels and films, such as The Great Gatsby by F. Scott Fitzgerald, The Rules of Attraction, and American Psycho by Bret Easton Ellis. These lost generations are driven by capitalism and the desire for objects and human love through materialism. The twenty-first century can be seen in the same light, young and middle-aged people of today are taking a page from Fitzgerald and Ellis’ novels along with several cultural theorists in making the conscious decision to live lives different than their elders and in a sense changing the way romance is defined for future generations.

In order for something to survive, in any discipline and instance in the world, said thing must evolve and revamp its characteristics in order to do so. Although romance and love have changed over time, it cannot be considered dead necessarily, it is has taken on a new shape from the once common definition in order to survive. These changes were in development years ago, and an example of such an alteration can be seen in F. Scott Fitzgerald’s The Great Gatsby. This revolutionary novel exhibits several different themes throughout its course, but one that is difficult not to notice is the way in which Fitzgerald depicts the decline of the American Dream in the 1920s. With the First World War just recently concluding, Fitzgerald showcases the characters of East and West Egg in Rhode Island. With the east coast possessing the principal stranglehold on politics and wealth at the time, the characters within both communities, primarily Jay Gatsby, Nick Carraway, and Daisy Buchanan are young, affluent individuals who have earned their fortune through different means. On the surface these three characters are just as materialistic as any American, but they have a deep rooted desire to feel love and emotion. Through this and the events which take place during the rest of the novel Fitzgerald, once again, paints a picture of the decline of the American Dream, the rise of consumerism and materialistic ideals, and a different form of love. (Fitzgerald)

Commonly defined as the pursuit of happiness, the American Dream does not specifically state what the happiness is that is being pursued, but at one time it was to live comfortably and contently. This being with a stable family and career; love and material needs are represented within this ideal, but it is not obviously stated. The time period in which F. Scott Fitzgerald wrote The Great Gatsby featured the declination of true romance and this was evident in the way that Jay Gatsby bears the dream of loving Daisy. This aspiration is nothing more than a goal in that his ambition is ruined by their contrasting social statuses. Gatsby is lacking in the area of monetary wealth and he believes that in order to corral Daisy he must resort to crime make enough money to impress her. This sort of corruption became very abundant in the period following World War I in that with easy money so accessible it allowed for individuals from every “different” social status to become equal on a monetary and materialistic level. The fact that Gatsby desired Daisy to such an extent allows a claim to be made that she is nothing more than an object; an object that once attained he believes happiness would be reached, but all that is acquired is a sense of serial conditioning. Jean Baudrillard created a theory of serial conditioning in his piece “The System of Objects” he states, “…intensified competition and created an enormous range of precarious freedom. The latest such freedom is the random selection of objects that will distinguish any individuals from others.”(Baudrillard 409) Gatsby felt that once Daisy is earned he would possess the ability to be distinguishable from others; this connection can be made through his desperation for her love by any means necessary. In a sense, Gatsby had to earn Daisy back from her current husband Tom Buchanan, but this feeling of competition is what drove Gatsby to commit criminal acts for her love. Therefore, proving Baudrillard’s theory and proving another claim he made, “90 percent of the population experiences no other desire than to possess what others possess.”(Baudrillard 408)

The time between the 1920s and the mid 1980s represent a vast amount of social, political and economical change, but it seems that the events following the First World War had completely affected those in the 80s, and those in the present, the 21st century. The luxury of earning easy money and having very relaxed social values were ideals that allowed for the decline of the American Dream. Fitzgerald depicts the characters in The Great Gatsby in this way and through this it can be said that a downward spiral has occurred since spanning to the mid-80s, the time in which The Rules of Attraction is set. Perhaps passed down through each generation, or these materialistic ideals of easy-living were just innate to the 1920s and 1980s, resulting in yet another case of lost generations. No matter the case, there is a direct correlation between the two, there was definitely not a desire for the pursuit of happiness and pure love and romance to be in decline, but with money being the sole light at the end of the metaphoric tunnel there is much temptation to toss aside true happiness and work toward a seemingly empty quest for pleasure. With Fitzgerald’s Jay Gatsby being a somewhat vulgar and ostentatious individual whom deeply desires love, it can be said that the characters of The Rules of Attraction are nothing more or maybe less evolved forms of Nick, Jay and Daisy. With this, each generation is built upon generation and each takes cues from the past to, ultimately, reach a fully capitalistic and materialistic society possessing no solid notion of self-fulfillment. The trend of desiring lush objects and materials in life can be the lifestyles which were initially displayed prominently through the three main characters in Fitzgerald’s novel. As a result, they left an everlasting footprint for Sean, Paul, and Lauren of The Rules of Attraction and individuals of today to tread upon.

The decay of social and moral values solely, and in relation to love is evident within The Rules of Attraction, but it seems that Nick Carraway’s statement “material without being real” (Fitzgerald) toward Jay Gatsby fits into several key aspects of the lives of the young college students in The Rules of Attraction. Sean, Paul, and Lauren live near empty lives that are contradictorily full of materialistic needs; drugs, alcohol, and sex are the main substances in which they yearn. But, to some extent the characters are aware of their actions but do not a single thing to turn themselves around. This quote also exemplifies the notion that not a single character feels a “real” emotion throughout the course of the story, they each move from sexual partner to partner and party to party. There is no real feel of life, more of a steady zombie-like march toward self-destruction. The characters within Bret Easton Ellis’ The Rules of Attraction have had every potential luxury handed to them; money, “free” education, and a great sense of entitlement to being rich but having no true life to show for it. In a sense the characters of Ellis’ novel could not even be categorized as “characters,” their desires are nearly identical to the person next to them, their thoughts and emotions are centered around materialistic needs making them, “simply not there,” as Patrick Bateman states, from Ellis’ other novel American Psycho which was later adapted into a film. (Ellis)

In addition, Sean, Paul, and Lauren are characters that embrace the relationships and articles in their lives as mere objects; ideals. Baudrillard’s piece “The System of Objects” exemplifies Ellis’ depiction of his main characters in that they all desire these “perfect” ideals of people they really do not know. It can also be said that the consumerist society in which they live preaches this way of thinking as well because as the characters live for purchasing drugs and alcohol, etc; they are only accustomed to doing the same within their personal lives. For example, GARAP, an expression that according to Baudrillard means, “…modern cities are stripped of all their signs with walls bare like a guiltless conscience. And then GARAP appears. This single expression, GARAP, is inscribed on all the walls: pure signifier, without a signified, signifying itself.”(Baudrillard 408) This complex quotation can represent a variety of instances that occur throughout society, but most worthwhile, in Ellis’ novel The Rules of Attraction. GARAP encompasses the root of all consumerism, advertising, and materialistic ideals. Although GARAP possesses no clear image, no signified, all its benefits are preached and it becomes a “characteristic of the (w)hole of society.”(Baudrillard 408) This being said, the characters within The Rules of Attraction fell victim to GARAP and have chosen to believe in it. Alcohol, drugs, and sex are forms of GARAP that Sean, Paul, and Lauren have fallen victim to; the objects represent emptiness, by their means, and the characters are driven into a never-ending cycle of consumption. Obviously drugs and alcohol are literally objects, things possessing no life, but sex involves human beings and therefore, a person they desire becomes nothing more than an object, another meaningless article. The romance that takes place in The Rules of Attraction becomes nothing more than a rapid chase based on instant fulfillment. (Baudrillard)

Together, the generations of both the 1920s and the 1980s are ones with similar appearances on the outside, but a great ambiguity lies within. Cluttered with a race toward wealth and material needs, both of these generations are lost; the lives they live lack morals and good foundation. Also, in terms of romance and love The Great Gatsby and The Rules of Attraction represent the way in which Americans of today have become more inclined to participate in casual sex and search for abstract ways to win the hearts of the desirable. It seems that with the combination of the newfound materialistic values of the 1920s and the active consumption of objects during the 1980s have resulted in a hybrid form of love that Americans feel and see today.

Exceedingly common among college students, casual hookups can be traced to the 1980s generation where university students have found satisfaction from a social status level, “categories or ‘status groups,’ recognizable in a specific collection of objects,” as stated by Baudrillard. Today’s college students and young adults, primarily males, search for a possible partner to add to the list of the ever-growing. As Baudrillard would say, “the hierarchized gamuts of objects and products play exactly the same role as the set of distinguishing values played in previous time: the foundation of group majority.” Individuals find pride and a sort of social rank in the hookup partners, and these actions can hardly be considered love or romance. From members of young upstart rock bands to frat boys and to instrumental band geeks and Yu-gi-oh card players, a sense of hierarchy is created, a social class. These have been found over time, but the classes within each level of the proverbial hierarchy have changed with the years. As Baudrillard stated, the objects these groups consume place them into their respective status and this status allows a said group, i.e. a frat boy, to feel a sense of entitlement in relation to materials and other objects, like supposed acts of romance. “Objects are categories of objects which quite tyrannically induce categories of persons” (Baudrillard 413) and through this Americans have become so accustomed to live with these values, “content to satisfy those needs in their detail, without ever establishing any new structures of collective exchange.”(Baudrillard 413) So at ease to live with a predisposed social status based on the car(s) one may drive, the clothes on their back, and the people they consider friends. It seems that, as Baudrillard claims, the only way to move up this hierarchy is to possess the objects that a desired class holds. As this occurs day in and day out in America it can also be fortified by the events which were discussed in The Great Gatsby and The Rules of Attraction.

The ideal of materialism and a society of consumption can evoke such a grand sphere of influence, and questions may arise where romance and love fit into this equation. But in the twenty-first century, filmmakers and writers focus on creating the next blockbuster that will burst onto the silver screen with such flourish that it will leave a lasting impression on those who viewed it. Simply put, movies exist in a full-fledged circular course of events in which the audience demands entertainment, a chance to experience the unreality of reality all while the directors, producers, picture studios, and a surplus of other positions feed off of this demand and make a substantial living through the audience’s desires. Clearly, the movie industry is run by capitalism and consumerism, it is all based off the dollar. This small facet allows for more reinforcement for the claim that Americans today live in a society of consumption, while love and romance are included within. Aside from riveting dramas and the occasional vampire film, romantic comedies are kings and queens of the box office throughout the course of a given year. Possessing the qualities of a guilty pleasure, the romantic comedy has the capability to influence the way in which Americans seek out love and romance.

According to Jo Berry and Angie Errigo in Tamar Jeffers McDonald’s Romantic Comedy: Boy meets girl meets genre, this guilty pleasure that romantic comedies instill should be below consciousness, “but which satisfy because they provide easy, uncomplicated pleasures.” (McDonald 7) McDonald goes onto state that there is much more to this feeling that an audience member may experience due to a position of “conflicting pulls of realism and fantasy.” (McDonald 8) One knows there is a given formula to a romantic comedy which, in short, nearly always concludes with the boy and girl falling for each other once surpassing their respective trials and tribulations. This confliction between realism and fantasy that McDonald embraces can be described as struggle with a sort of frustration. These easy and uncomplicated pleasures within a romantic comedy turn complicated when the viewers become strapped to the mindset that this happy ending is the only proper way to experience love and romance. In addition, the events that occur prior and during the unsuspecting couples courting also leave facets to be desired by the audience. McDonald suggests the ‘meet cute’; the humorous, unlikely, but most likely cute meeting between the potential couple occurs in many romantic comedies. There are supplementary tropes that have been examined within the popular film genre; the derailed wedding, the masquerade, and the embarrassing gesture. (McDonald 13) These forms of events are far from “perfect,” and in reality this would be extremely evident, but the way in which a given film illustrates these connections and events becomes quite illustrious. It is for these reasons, why, although a number of human beings resent romantic comedies on the surface, but their ability to create a sense of hope and a perfect sense of romance is what draws in the masses. In a sense, as well, this perfection that is painted in regards to romance is lacking in reality and this acknowledgement is difficult to swallow for most, so much that, “films do not just reflect reality, they help create it too,” (McDonald 14) as McDonald states. They help to create this ideal that due to the capitalist society in the west, many objects are blatantly available for the taking, but the “true” and “perfect” love that is depicted in theatres is simply unattainable. Once again, resorting to the capitalistic society ideal that has fostered consumption, McDonald believes, “it may seem cynical to view romantic love as an ideal which supports capitalist consumerism, but the self-dissatisfaction such films breed can create a vulnerable space which advertisers have been too quick to target.” (McDonald 14) This multifaceted statement grasps the concept that true love is difficult to find but the “old fantasies” (McDonald 14) never cease and no matter the level of dissatisfaction that results from the discouragement in romantic comedies consumable items are still being snatched off the shelves(magazines) and at ticket booths. Just as the film industry is operated through a constant cycle of supply and demand, so is the romantic comedy business; no matter the reaction to them, their temptation never ceases.

Baudrillard and McDonald seem to cross paths on several instances through their accounts of consumerism and romantic comedies, respectively. McDonald states on page 15 of Romantic Comedy: Boy meets girl meets genre, “the possibility of gaining romantic love just seems to be the bait that companies dangle before consumers in order to ensure we continue buying their products.” This correlates directly with Baudrillard’s claim in The System of Objects, “advertising tells us, at the same time: ‘buy this, for it is like nothing else!’ but also: ‘buy this because everyone else is using it!’ and this is in no way contradictory.” (Baudrillard 409) These two statements sum up the belief that through advertising, companies are constantly pushing individuals to become something more; something more desirable to the desired. In relation to romance, companies are making the public believe specific products will make anyone more “loveable” according to McDonald. This is reinforced by the fact that big business relies on these urges. A few examples would be make-up, shoes, mood music, and films. (McDonald 15) Gone are the days of being able to feel confident at impressing a possible love interest through pure personality and a nice smile, big business and the film industry have fostered the development of a reliance on material goods to complete the other piece of the romance puzzle.

The commonly overused mantra “one man’s trash is another man’s treasure” can be used to depict the relationship between a variety of issues that possess an ambiguous meaning or a meaning that can be defined differently between individuals. Love and romance, not quite the equal binary but both can generate the same image, and the nature of this image is and has been different as the years have clicked by. Prior to the 1920s romance evoked an image of pristine stability that could possibly lie in the future. But within the decade of the 1920s, as The Great Gatsby illustrates, an empty materialistic society is born and with that comes rushed into romance and desire for the unattainable. Further in the future, The Rules of Attraction portrays the not so secret lives of affluent college students who look for love in any form possible, and with anyone possible. Ultimately, these have all been rolled into the romantic comedies that grace the silver screen of today. A never ending pursuit of true love portrayed by the actors that appear perfect, but in reality face the same struggles with romance that the average American does. Although, a clear description of what romance can currently be defined as seems to have been cornered, but it has not, for it is an ever-evolving art form. It will forever be marketed, but by different means for the same individuals that just seek a taste of true happiness.


What Is Love?

nevershoutnever. (new song & video) | MySpace Music Videos



Works Cited

American Psycho. Dir. Mary Herron. Perf. Christian Bale and Justin Theroux. Lions Gate. DVD.

Baudrillard, Jean. "The System of Objects." Literary Theory: An Anthology. 2nd ed. Ed. Julie Rivkin and Michael Ryan. Malden: Blackwell, 2004. 408-19.

Ellis, Bret Easton. Rules of attraction. New York: Vintage Contemporaries, 1998. Print.

Fitzgerald, F. Scott. Great Gatsby. New York: Scribner Paperback Fiction, 1995. Print.

McDonald, Tamar Jeffers. Romantic Comedy Boy Meets Girl Meets Genre (Short Cuts). New York: Wallflower, 2007. Print.

Myspace.com Group

At first I was apprehensive as to how my group and I were going to pull together a full on class discussion based on myspace.com, but it became easy to see that there are several other social networking and media sites that have had a great amount of influence, just as myspace has. At first we all brainstormed ideas for the presentation itself; what it was going to look like, the message we were trying to get across through its appearance, the information that was most relevant, and who was bringing cookies to treat the class. The ideas were fairly free-flowing, but we were not particularly sure the direction in which our presentation would be suited in heading. It was almost as if we, as a group, were able to put the issues we felt to be relevant to digital media forth and this made our presentation seem much more enjoyable. I, as well as the rest of my group went through the topics and issues we came up with and decided from there how the class may respond to them so we could be better prepared to promote discussion instead of just saying yes that's good. During the presentation I spoke on the activism portion and how one can express their ideals on myspace or facebook and if there is a true benefit in that. On this portion and within others, the Barker book added a great depth to our presentation that we had not seen yet. In a way it allowed us to back up the claims we were making but it also just gave another opinion of digital media issues.

Overall, this group presentation and the process prior to the class discussion went smoothly and hopefully we led a good discussion

Patrick Bateman

The scenes we watched from American Psycho and the things that happened within them
were fairly unexpected, I had heard of the movie but not seen any of it. Christian Bale's monologue while he was doing his morning routine was interesting because throughout his over the top excercise routine and skin care regiment it really seemed that Patrick Bateman wasn't there and then he ended up saying that. Also, when he said that he was pulling off that mask facial thing, to me that symbolized the fact that those materialistic things really are him and all he is really wearing is a mask at different stages in his life (and day.) Im not sure if this was already said, but I found it intriguing. I think that the scene with Huey Lewis and Hip to be square can be looked at in a few ways. The song can be almost like a theme song for the movie...I think or at least some parts. There are trends that occur and the ones that stick are the ones that have encompassed Bateman, his co-workers, and even the band Huey Lewis and the News. The trend to have a "square" look, as in being very career oriented and "professional" could be one that plays out in Bateman's life. That is what's expected of him and his co-workers, and the desire to be the best just takes over because there is no other room for individuality; its the only area that could define Bateman from another Vice President he works with.

Femanifesto/Taming of the Shrew

Feminafesto
When one states the common mantra, "speak softly, but carry a big
stick," immediately an image of a quiet and calm, yet intellectually and
emotionally strong human being comes to mind. An image such as this can
be attributed to a wide variety of world leaders and authority figures.
Anne Waldman and her persona would have never appeared under the "speak
softly, but carry a big stick" category. Her outspoken nature through
rhetoric places her in a radical class all her own.
Within Waldman's first sentence of her piece Feminafesto it is quite
clear which side she has chosen in regards to the battle between man and
woman. She believes, firmly, that female experience within literature is
questioned and looked down upon. She states, "Much feminist criticism
had centered on the misogyny of literary practice - women as angels or
monsters, mothers or nuns, daughters or whores - harassment of women in
classic & popular male literature and text," this can be directly
correlated with some of the thinking of Post-feminism (Barker pg.
283,284). According to these findings, women are all oppressed and
subjugated by men as a consequence of being women. This appears to be a
true and clear way of describing the way Waldman feels women are treated
in the area of literature. It is a blatant injustice for women to be
downplayed as an angel at one time but a monster the next. But for what
reason? Their role in society? If looking at it through a post-feminist
lens, again, Waldman is pointing towards structural inequalities in
institutions of social and cultural power(Barker pg. 283). The
institution of male literature, populated by Mailer and Henry Miller,
and even literature as a whole cast a downward glance to women. Waldman
is attempting to take a firm stand and make her voice heard. A sentence
in the last paragraph, Waldman proclaims, "..dance with everything in
the culture which is unsung, mute, and controversial so that she may
subvert the existing systems that repress and misunderstand feminine
'difference.'" To all this should evoke an image of a radical,
post-feminist woman seeking change in uncharted land.

The Taming of the Shrew
The wild, unrelenting shrew that is Katherina within Shakespeare's "The
Taming of the Shrew" is a very intricately designed character, full of
emotions. Her statement at the end of the play encompasses the feeling
that had been building since the beginning. The inextinguishable will to
forgo submitting to the man she loves culminates in a realization that
submission is necessary.
Nearly halfway through her assertion, Katherina states, "Even such a
woman oweth to her husband; and when she is froward, peevish, sullen,
sour, and not obedient to his honest will, what is she but a foul
contending rebel and graceless traitor to her loving lord?" The time
period in which The Taming of the Shrew is set, something of this nature
would never fully occur, one would be more apt to witnessing a similar
instance today or even ten years ago. This question on its own is so
radical in that women are, just as Katherina states, meant to be
submissive and obedient. In addition, the science of sex section within
Cultural Studies page 287 takes an aim at Katherina's verbalization and
completely misses; "men are greater risk-takers, and men are more
disposed to anger and less to empathy." Although this does not
necessarily mean that women can not be risk takers, but if taken in
context with this Shakespeare play, Katherina does the unthinkable and
calls out all women who have been submissive to men and essentially
tells them that their strength does not need to be described as weak.
Overall, Katherina defies a gender role and proves that if the facts and
feelings are present, women can be much greater risk takers and dispel
the romantic and social constraints which have bound them.

Works cited
Barker, Chris. Cultural Studies Theory and Practice. Minneapolis: Sage Publications Ltd, 2008. Print.

Wednesday, November 4, 2009

The hand holder

The Hand Holder

It can be said that a given set of gender roles for males and females are ambiguous in one sense, but in another they can describe a specific situation to a tee. Within the city and urban areas stores, images, and displays were once considered to be a hub for males to interact and according to Massey (Barker pg 377), “these city spaces and the modernist experience were deeply gendered.” Due to the fact that males were the only gender that were accepted within the city “scene,” females were the subordinate and seen as completely detached from the activities a male would partake within the city. Today, these gender roles are reversed to some extent in that females are the flaneur, in Massey’s words, and males are relatively detached. The popular HBO show Sex and the City exemplifies these ideals of gender role reversal.

As pedestrian as a street sidewalk seems, the clip “hand holder” from Sex and the City portrays the sidewalk as the most public stretch of land within the city and it is dominated by women. Massey stated, “gender relations vary over space,” (Barker pg. 377) and through this the once assumed mundane sidewalk becomes the place where gender roles are defined so clearly. Smith makes the attempt to hold Samantha’s hand and her initial reaction was to pull away and act as though nothing happened, but in reality Smith was making the attempt to show affection and be the dominant gender in this instance. This event is so relevant because at one time, as Massey stated, men were the flaneur, the principal figure perusing the city and over time women have assimilated that role. Samantha was attempting to do just that, appear to be the dominant gender that roams the streets holding the upper hand against males.


Works Cited
Barker, Chris. Cultural Studies Theory and Practice. Minneapolis: Sage Publications Ltd, 2008. Print.

"YouTube - Sex and the City: Hand Holder (HBO)." YouTube - Broadcast Yourself. Web. 04 Nov. 2009. .

Wednesday, October 14, 2009

The (Many) Lost Generations

Ambiguity, a word defined as encompassing an equivocal, uncertain idea about something. The word in itself represents vagueness; no clear truth can be found to define a specific object or ideal. Aside from everyday life, its occurrence in literature is extremely common in that the reader has the ability to determine the overall meaning of a given motif, event, or character. Many novels seem to portray a class of characters as being a lost generation. Within context it is difficult to attach an exact meaning to the term lost generation, for the term has such an ambiguous nature. The novels The Great Gatsby and The Rules of Attraction both possess their own lost generations, but even deeper, the former can help describe the latter.

F. Scott Fitzgerald’s The Great Gatsby exhibits several different themes throughout its course, but one that is difficult not to notice is the way in which he depicts the decline of the American Dream in the 1920s. With the First World War just recently concluding, Fitzgerald showcases the characters of East and West Egg in Rhode Island. With the east coast being the primary stranglehold on politics and wealth at the time, the characters within both communities, primarily Jay Gatsby, Nick Carraway, and Daisy Buchanan are young, affluent individuals who have earned their fortune through different means. On the surface these three characters are just as materialistic as any American, but they have a deep rooted desire to feel love and emotion. Through this and the events which take place during the rest of the novel Fitzgerald, once again, paints a picture of the decline of the American Dream and the rise of consumerism and materialistic ideals.

The time between 1920 and the mid-80s represents are vast amount of social, political and economical change, but it seems that the events prior to the Great Depression have completely affected those in the 80s, and even in the 21st century. The luxury of earning easy money and having very relaxed social values were ideals that allowed for the decline of the American Dream. Fitzgerald depicts the characters in The Great Gatsby as just this and through this it can be said that a downward spiral has occurred since spanning to the mid-80s, the time in which The Rules of Attraction is set. Perhaps passed down through each generation or these materialistic ideals of easy-living were just innate to the 20s and 80s, resulting in yet another case of lost generations. No matter the case, there is a direct correlation between the two, there was definitely not a desire for the pursuit of happiness and prosperity to be in decline, but with money being the sole light at the end of the metaphoric tunnel there is much temptation to toss aside true happiness and work toward a seemingly empty pursuit of pleasure. With Fitzgerald’s Jay Gatsby being a somewhat vulgar and ostentatious individual whom deeply desires love, it can be said that the characters of The Rules of Attraction are nothing but a more or maybe less evolved forms of Nick, Jay and Daisy. Rather than to compare the characters, it can be said that the lifestyles of the three main characters in Fitzgerald’s novel left an everlasting footprint for Sean, Paul, and Lauren of The Rules of Attraction to tread upon.

The decay of social and moral values are evident within The Rules of Attraction, but it seems that Nick Carraway’s statement “material without being real” toward Jay Gatsby fits into several key aspects of the lives of the young college students in The Rules of Attraction(Fitzgerald.) Sean, Paul, and Lauren live near empty lives full of materialistic needs; drugs, alcohol, and sex are the main substances they yearn for. But, to some extent the characters are aware of their actions but do not a single thing to turn themselves around. This quote also exemplifies the notion that not a single character feels a “real” emotion throughout the course of the story, they each move from sexual partner to partner and party to party. There is no real feel of life, more of a steady zombie-like march toward self-destruction. The characters within Bret Easton Ellis’ The Rules of Attraction have had every potential luxury handed to them; money, “free” education, and a great sense of entitlement to being rich but having no true life to show for it. In a sense the characters of Ellis’ novel could not even be categorized as “characters,” their desires are nearly identical to the person next to them, their thoughts and emotions are centered around materialistic needs making them simply not there, as Patrick Bateman states, from Ellis’ other novel American Psycho. (Ellis)

In addition, Sean, Paul, and Lauren are characters that embrace the relationships and articles in their lives as mere objects; ideals. Baudrillard’s piece “The System of Objects” exemplifies Ellis’ depiction of his main characters in that they all desire these “perfect” ideals of people they really do not know. It can also be said that the consumerist society in which they live preaches this way of thinking as well because as the characters live for purchasing drugs and alcohol, etc; they are only accustomed to doing the same within their personal lives. Therefore, a person they desire becomes nothing more than an object, another meaningless article. (Baudrillard)

Overall, the generations of both the 20s and the 80s are ones with similar appearances on the outside, but a great ambiguity lies within. Cluttered with a race toward wealth and material needs, both of these generations are lost; the lives they live lack morals and good foundation.

Works Cited

Baudrillard, Jean. "The System of Objects." Literary Theory: An Anthology. 2nd ed. Ed. Julie Rivkin and Michael Ryan. Malden: Blackwell, 2004. 408-19.

Ellis, Bret Easton. American psycho a novel. New York: Vintage Books, 1991. Print.

Ellis, Bret Easton. Rules of attraction. New York: Vintage Contemporaries, 1998. Print.

Fitzgerald, F. Scott. Great Gatsby. New York: Scribner Paperback Fiction, 1995. Print.

Wednesday, September 23, 2009

Ethnography

The Northridge Mall
On Monday September 21 I ventured to the Northridge Mall and observed the people that were there and the way in which gender is portrayed, constructed, etc. I sat on one of the benches toward the center of the mall and then walked throughout the mall for about twenty minutes.


This is what I observed:

As I sat I noticed at once that the majority of the people that were school age kids, with a very small mix of adults. This could be due to the fact that it was about 12:30 pm and many people are confined to work or school.

I saw a group of 5 guys about 17 or 18 just entering the mall. They were all just fairly similarly, as in jeans and somewhat plain t-shirts. They were talking amongst themselves, but their laughter was extremely prominent. It seemed that they were entering the mall for a specific purpose, because of the speed of their walk.

Also, I saw a pair of girls. Appearing to be friends, walking around the mall; possibly window shopping. They were talking rapidly about things they saw and I’m guessing, just average conversation. The way in which they were dressed was the popular way to dress. One was wearing shorts and a shirt and the other somewhat similar, there were no vibrant displays of name brands but they were carrying bags from The Gap.

I decided to walk by the play area for young children I noticed that the majority of individuals present were women or mothers watching their children play. There were countless children and moms with strollers and bags of children supplies. To some extent they would interact with their children but they allowed the objects in the center of the area do that.


While I was stood on the escalator waiting to get to the second level of the mall I saw that a couple was sitting on a bench together kissing. There was not too much interaction other than that, but it seemed that the guy was more aggressive of the two. I saw three other couples walking together following this. Two of them were actively speaking with one another while one of them seemed to not be engaged in any sort of conversation. The main similarities between the three couples was the nature of their body language and position, they were either holding hands or an arm was around their partner. All three couples were fairly young, between 18 and 22. The way the girls were dressed was in the obvious way to attract men. The style of dress on both parts was that of what is current and popular, nothing out of the ordinary or different from the norm. They were essentially, perfect examples of feminine nature.

Analysis:

I immediately thought after observing all the situations and people at the mall, just how greatly the things we have talked about in class correlate with what I witnessed. First, it seemed that going to the mall in a pair or group of a larger nature was more predominant, rather than being alone. It became obvious that the very few people that I saw who were alone were there for a specific purpose, perhaps to get a new pair of shoes or something simple. Also, it seemed that being alone is not as “acceptable” compared to being in a group of people; either a family, group of friends, or couple. This is due to the mall being a hub of culture, commerce, and gathering.
It seemed to me that although the mall is a just a collection of stores, the meaning it exudes is a trendy hang out that is much more than a place where shops and merchants make a living. The word mall is a sign that to most means just that, a hub of culture, commerce, and gathering. According to Saussure, when many individuals hear the word mall they immediately think of a place with stores that can also serve as a place of attraction, as in an interesting place where time is spent. For some, this relationship can be completely arbitrary; the idea a mall represents is nothing more than an average store or stores similar to the meaning of a grocery store, for example. In reality, a mall is the former to most.


It did become very clear that the people and interactions that I saw took place for very diverse purposes. For example, the group of five guys I saw appeared to be masculine and tough, in a way that would suggest that what they were doing at the mall was not to converse so much, but go in and come out with what it was they desired. The girls that I saw on the other hand were feminine and it seemed that their time spent at the mall was to relax, have fun, and shop. As expected, their feminine nature was prominent and seemed different than the instances where a girl and guy were together.

I found my observations of the child’s play area to be very interesting. The emotional and physical distance by the mothers (maybe baby-sitters) in this area was absolutely astounding. I did not expect to see what I saw; it seemed that the “care-takers” of these young children all had bigger, more important tasks on their plate and not one of them included being actively involved with their children. However, when a said child approached his mother she would take notice and show affection and concern, but when out in the play area, every child was on their own so to speak. I would never dare to paint the picture of all mothers/baby-sitters that bring their children to the Northridge Mall are heartless and selfish, but it seems that the time the women spent was for themselves and the children did the same. The gender roles of the women in the area made some sort of sense, in that while they are doing this their spouse is bringing home the bacon. Therefore, this conforms directly with the notion that males are the primary contributors to the family while, women (especially with children) care for them while possibly working part-time.

The time I spent at the mall was that of great discovery in that many things that occur day in and day out are just simply overlooked. We all see young children playing in the small play area that in some ways could be unsafe, but they are enjoying themselves; we see mothers and the occasional father looking after their children but also doing things such as making phone calls and working on laptops. There are the couples who show affection toward each other with very normal and predictable gender roles just as we all expect and it is something that we have come to know and expect at a venue like the mall. Manly men and girly girls are not off the radar either as they can be found in groups of both large and small proportions. The mall, as a whole is radical, cool place to be, but under circumstances of this class it is a pedestrian un-radical romance where normal love and friendship can be found.